[TO BE] MILITARY FIT

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The state of being physically and mentally prepared to perform with confidence and excellence in any circumstances, and any surroundings.

HERITAGE

 

Established as a veteran owned and operated business, BMF has been building health and fitness communities across the UK for over 20 years. 

TRANSFORMATION

 

 The #TRAINANYWHERE model was developed by our experts to give our members the flexibility to truly train anywhere and at any time.

MODERNISATION

 

Our programmes revolutionise the way you train as they're designed to ensure you make consistent progress, week after week.

COMBINING EXPERTISE FROM MULTIPLE SECTORS

BMF utilises industry-leading expertise to deliver a wide range of outstanding fitness programming for our members. 

SPORT 

ACADEMIA

MILITARY

COMMERCIAL

 

 

 

 

 

UNRIVALED LEADERSHIP AND RECOGNITION

BMF co-owner Bear Grylls is passionate that performance and wellbeing support is made accessible to all.  

OUR MILITARY CREDIBILITY IS OUR SUPERPOWER

Owned and run by veterans, we believe that our military credibility is our superpower. It sits at the heart of our brand, guiding everything that we do and how we do it.

BACKGROUND

‘British Military Fitness’ was founded by military veterans in 1999. It operated as an employee-based business and focused on delivering park bootcamps for civilians.

The company was bought in 2018 and rebranded to ‘Be Military Fit’. The business model was adjusted and focused around a borderless, proprietary digital platform and a more holistic approach to military fitness.

We secured partnerships with some of the world’s most prestigious organisations and subject specialists and - in 2022 - we’ll be extending our operations overseas.

Background

OUR VALUES

Owned and run by veterans, we believe that our military credibility is our superpower. It sits at the heart of our brand, guiding everything that we do and how we do it.

Everything that we do is based on five key values, which are informed by the main operational principles of the Special Forces:

  • Humour and humility
  • Classlessness
  • Self-discipline
  • Respect
  • Integrity

We've developed a unique training methodology, supported by offline training options and our online digital platform, enabling anyone, anywhere to learn how to be military fit.

MEET OUR TEAM

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Chris St George, Chairman & Co-owner

[BIO]

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Bear Grylls OBE, Co-owner

Bear Grylls OBE, has become known worldwide as one of the most recognized faces of survival and outdoor adventure. Trained from a young age in martial arts, Grylls went on to spend three years as a soldier in the British Special Forces, as part of 21 SAS Regiment. It was here that he perfected many of the survival skills that his fans all over the world enjoy, as he pits himself against the worst of Mother Nature.

He is an Honorary Colonel to the Royal Marines Commandos, the youngest ever Chief Scout, and the first ever Chief Ambassador to the World Scout Organization, representing a global family of some fifty million Scouts. As a co-owner of Be Military Fit, Grylls champions physical exercise as key components of mental resilience and team strength.

Bear's life motto is simple: courage and kindness...and never give up!

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Tim Surridge, Director

[BIO]

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Ivan Rowlatt, Chief Operating Officer

[BIO]

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Tommy Matthews, Chief Performance Officer

[BIO]

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Suzannah Cranwell, Brand Marketing Director

[BIO]

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Richard Smith, Franchise Director

[BIO]

 

FOR ANYONE, ANYWHERE, ANYTIME

Everything that we do is focused on giving anyone, anywhere the skills and confidence that they need to succeed in their own personal challenges: to be military fit.

FIND YOUR NEXT CLASS

 

WHAT OUR MEMBERS ARE SAYING

“Doctors attributed my miraculous recovery to the fitness and strength gained whilst attending BMF sessions.

After four years of hard work and physiotherapy, I have just re-joined BMF. Staring the sessions again was my sole motivation through all the pain and suffering of rehab. There’s no denying that BMF sessions are always tough, but they’re also always enjoyable.

I am now determined to try and regain some of the fitness which really did help to save my life."

William

Be Military Fit member

INVESTING IN PEOPLE

We believe that confidence and excellence starts with investing in people. They are the powerhouses behind team performance.

Our military-inspired approach is not collective training or specific to arm training, but it is investment in the physical, mental and wellbeing of the individual: holistic human performance.

SHOP MILITARY GEAR AND CLOTHES

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