BACKGROUND

‘British Military Fitness’ was founded by military veterans in 1999. It operated as an employee-based business and focused on delivering park bootcamps for civilians.

The company was bought in 2018 and rebranded to ‘Be Military Fit’. The business model was adjusted and focused around a borderless, proprietary digital platform and a more holistic approach to military fitness.

We secured partnerships with some of the world’s most prestigious organisations and subject specialists and - in 2022 - we’ll be extending our operations overseas.

OUR VALUES

Owned and run by veterans, we believe that our military credibility is our superpower. It sits at the heart of our brand, guiding everything that we do and how we do it.

Everything that we do is based on five key values, which are informed by the main operational principles of the Special Forces:

Humour and humility
Classlessness
Self-discipline
Respect
Integrity

We've developed a unique training methodology, supported by offline training options and our online digital platform, enabling anyone, anywhere to learn how to be military fit.

MEET OUR TEAM

Chris St George, Chairman & Co-owner

[BIO]

Bear Grylls OBE, Co-owner

Bear Grylls OBE, has become known worldwide as one of the most recognized faces of survival and outdoor adventure. Trained from a young age in martial arts, Grylls went on to spend three years as a soldier in the British Special Forces, as part of 21 SAS Regiment. It was here that he perfected many of the survival skills that his fans all over the world enjoy, as he pits himself against the worst of Mother Nature.

He is an Honorary Colonel to the Royal Marines Commandos, the youngest ever Chief Scout, and the first ever Chief Ambassador to the World Scout Organization, representing a global family of some fifty million Scouts. As a co-owner of Be Military Fit, Grylls champions physical exercise as key components of mental resilience and team strength.

Bear's life motto is simple: courage and kindness...and never give up!

TS-2

Tim Surridge, Director

[BIO]

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Ivan Rowlatt, Chief Operating Officer

[BIO]

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Tommy Matthews, Chief Performance Officer

[BIO]

Suzannah Cranwell, Brand Marketing Director

[BIO]

Richard Smith, Franchise Director

[BIO]

WHAT OUR MEMBERS ARE SAYING

“Doctors attributed my miraculous recovery to the fitness and strength gained whilst attending BMF sessions.

After four years of hard work and physiotherapy, I have just re-joined BMF. Staring the sessions again was my sole motivation through all the pain and suffering of rehab. There’s no denying that BMF sessions are always tough, but they’re also always enjoyable.

I am now determined to try and regain some of the fitness which really did help to save my life."

William

Be Military Fit member