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The Train Anywhere Philosophy - How we're getting the nation fit for life

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April 15, 2021

Here at BMF, we have one simple philosophy, Train Anywhere. With 20 new BMF locations scheduled to open in the next 3 months, it's an exciting time as we gear up to bring the BMF experience to more members across the globe.

Our expansion into new locations is driven by new BMF franchise business owners joining our network and our existing franchise owners expanding their businesses into new territories.

The BMF franchise provides an opportunity to run and build a business in the dynamic and fast-growing fitness industry, under our globally recognised brand. It's a rewarding business model for BMF franchise owners. Through our training systems and results-based programmes, we help people of all ages and abilities to get fit, stay fit and smash their goals.

We have chosen a franchise model to drive the expansion of our brand as we believe in building thriving fitness communities. We have witnessed first-hand the impact that a passionate local business owner can have on their membership and community. After all, there's a reason why we're known as the strongest community in fitness!

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Flexible training systems deliver a unique member experience

The Train Anywhere philosophy is delivered through our flexible training systems which allow our franchisees and their teams to train people in large groups, small groups, 1-on-1 through personal training and online. They also provide the ability for franchise owners to operate across all areas in their dedicated territory and expand into new locations.

We provide a clear roadmap that enables BMF franchise owners to start, grow and scale their business through our flexible training systems.

The diagram below shows what it looks like to own a territory with BMF. Within each exclusive territory, a franchise owner can operate across multiple sites and locations with any of our training systems.

The Train Anywhere Philosophy

Every one of our training systems brings a unique experience to the market.

Outdoor Training System:


Our Outdoor Training System is the most accessible route to get into business. With a low-capital investment and operating costs our Outdoor Training System is quick to launch.

Through taking a vehicle and rucksack to parks and green spaces, franchisees and their teams can deliver our expertly developed programmes in the purest of environments.

Mobile Training System:

Mobile Training System in action

The Mobile Training System significantly enhances outdoor training, bringing new workouts, new equipment and a new experience to members. This is the first military inspired Mobile Training System with patented technology and the latest heart rate monitoring.

Urban Training System:

BMF Urban 2

Our Urban Training System is becoming increasingly popular with our franchise owners. In addition to BMF Urban in Battersea, new Urban locations are set to open imminently in St Albans, Letchworth, Hampstead Heath and Crystal Palace.

BMF Urban is the ultimate in training sites and provides a great member experience 365 days of the year with the latest group training, PT and small group programmes. The Urban Training system brings a whole new level of experience, attracting an even wider audience of exercisers.


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All of our training systems combine with BMF AT HOME to complete the Train Anywhere model. BMF AT HOME delivers a full timetable of the very best live stream BMF workouts using the latest technology. It's exclusive to BMF members who get to workout with our diverse team of BMF Instructors and special guests from around the UK & USA from the comfort of their own home, or anywhere they choose.


With our Outdoor, Mobile, Urban, Personal Training and Online Training Systems, we are here to train everyone, anywhere.

If you'd like to learn more about becoming a BMF franchise owner and how you can bring the BMF experience to your local community through any of our flexible training systems, then click below to register your place. 

click here to register for our upcoming Franchise Discovery Webinar.


Topics: Franchise