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We are delighted to announce a summer long ‘Be Active’ campaign in partnership with UK Active and Europe Active. Be Active is a European wide initiative to get more people, more active, more often in lead up to this year’s National Fitness Day on the 23rd September, the biggest single celebration of fitness in the physical activity sector calendar.


Bear Grylls announced in his live workout today, that BMF be will kicking off the campaign with ‘Be Active Hour’ on the 30th May, which coincides with the date for the now cancelled UEFA Champions League final. Be Active Hour will consist of a one-hour live family-friendly workout, to be hosted by Bear Grylls supported by Tommy Matthews, BMF Master Trainer. Fitness professionals from across Europe will also be getting involved to unite the whole continent about the role physical activity can play in all of our lives.


As part of the UK's and Europe's 'Be Active' summer campaign, BMF is also offering FREE access to live workouts and on-demand workouts to all staff from the National Health Service during COVID-19. If you are a member of the NHS and you would like to participate in our FREE workout programme, please sign up via this LINK.

This is all part of the drive to get our nation fit and take the pressure off the National Health Service. Across the summer on dates originally marked for global sporting events such as Wimbledon, Test Cricket, the Open and the Olympics and Paralympics, we hope to encourage fans with different sporting interests to commit to a fitness programme that will boost their health and immune systems. This will culminate on National Fitness Day on Wednesday 23rd September, where BMF with Bear Grylls will lead the nation in a mass public workout.

Bear Grylls said: “Now more than ever, we need to help our communities stay active, healthy and positive in the face of this global crisis. This is why our team at BMF have teamed up with fitness industry’s lead bodies UK Active and Europe Active to unite the sector on a European scale in its mission to help the continent stay active and physically fit.”