BMF Franchise

Want to be part of the action and get the nation fit for life?

The fitness market is expanding at a phenomenal rate, and we’re currently welcoming new franchise applications and investments for sites all over the world!

A Be Military Fit franchise means you're partnering with the leading outdoor fitness brand and the first in military fitness. You'll be joining the strongest community in fitness, delivering cutting edge programmes with our unique breed of military methodology.  





BMF has a business operating system developed over 19 years and has the most established outdoor group training model available. Our platform allows franchisees to focus on the delivery of a superb member experience.
  • Low capital investment and tiered franchise options.
  • Scalable business model
  • Access to established business systems.
  • Strong franchisee support platform.
  • Network of over 120 locations.
  • Full training and education provided.


  • Continual programme training across all workout options.
  • Business support team.
  • Membership sales team.
  • Access to BMF’s latest digital marketing strategies.
  • Local marketing assets to stand out.
  • Military recruitment support team.
  • Access to BMF’s programme models for consistent, quality workouts.
  • BMF fitness testing procedures.
  • Access to BMF equipment supplies.

Owning a Be Military Fit franchise requires a step-by-step process, including interviews, meetings and site visits. We want to take time to get to know you and make sure you have the dedication, personality and communication skills we look for in all of our ambassadors. You’ll want to get to know us too, as it’s a significant commitment.

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Franchises Available to Operate Now.

BMF is currently selling franchise locations across the UK. To enquire about owning one of our current operating sites or to secure a new territory please fill in the details in the REGISTER INTEREST form. BMF will be in contact to invite you to one of our Franchise Discovery Days.

International franchise enquiries.

BMF is offering franchise opportunities worldwide. To enquire about operating a BMF territory or master franchise please enquire using the REGISTER INTEREST form and highlight your country and state/county.