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Want to be part of the action and get the nation fit for life?

The fitness market is expanding at a phenomenal rate, and we’re currently welcoming new franchise applications and investments for sites all over the world!

A Be Military Fit Franchise typically costs between £5,000 and £80,000 to buy depending on the Tier you’re interested in.

You’ll need to provide 25% of the investment in unencumbered funds upfront – the rest can be funded through a bank loan.

A refundable franchise application fee of £500 is to be made payable on receipt of application.

Following the suitability assessment and due diligence, BMF will begin the set-up procedures for the franchisee.

The cost of a BMF franchise varies dramatically because of the optional equipment investment and tiered system. Your franchise manager will work with you to advise you on the best package for your location and business intentions.

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BMF has a business operating system developed over 19 years and has the most established outdoor group training model available. Our platform allows franchisees to focus on the delivery of a superb member experience.
  • Low capital investment and tiered franchise options.
  • Scalable business model
  • Access to established business systems.
  • Strong franchisee support platform.
  • Network of over 120 locations.
  • Full training and education provided.


  • Continual programme training across all workout options.
  • Business support team.
  • Membership sales team.
  • Access to BMF’s latest digital marketing strategies.
  • Local marketing assets to stand out.
  • Military recruitment support team.
  • Access to BMF’s programme models for consistent, quality workouts.
  • BMF fitness testing procedures.
  • Access to BMF equipment supplies.

Owning a Be Military Fit franchise requires a step-by-step process, including interviews, meetings and site visits. We want to take time to get to know you and make sure you have the dedication, personality and communication skills we look for in all of our ambassadors. You’ll want to get to know us too, as it’s a significant commitment.

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Franchises Available to Operate Now.

BMF is currently selling franchise locations across the UK. To enquire about owning one of our current operating sites or to secure a new territory please fill in the details in the REGISTER INTEREST form. BMF will be in contact to invite you to one of our Franchise Discovery Days.

International franchise enquiries.

BMF is offering franchise opportunities worldwide. To enquire about operating a BMF territory or master franchise please enquire using the REGISTER INTEREST form and highlight your country and state/county.