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Franchise Recruitment Manager

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October 1, 2019

At Be Military Fit, we are the leaders in outdoor training. Fitness is fast becoming part of everyday life and we aim to be pivotal in this movement.

We’re an energetic, driven and forward-thinking fitness company with a team of 300+ based across the UK delivering the best of outdoor fitness. We’re constantly asking ourselves how to make BMF better, so if your curious, motivated and want to help us change the future of the fitness industry, get in touch. It’s your chance to be part of something exciting

The Franchise Recruitment Manager is responsible for all aspects of the franchise marketing, recruitment and sales process and thereby plays a critical role in driving initial fee revenue and franchise network growth. The role involves taking responsibility and being ultimately accountable for the careful selection and recruitment of new Franchisees and Master Franchisees into the network. This role is critical to our strategy for achieving ambitious expansion, domestically and internationally, and requires close liaison with the Franchise Network Manager and members of the Board and executive team.


  • To develop a strategy for seeking out and attracting high calibre franchise prospects
  • To achieve franchise sales in line with annual budgets
  • To work with the Operations Director, Head of Marketing and the Board to develop new business opportunities both in the UK and internationally
  • To manage the sales process for all products in all territories supporting Master Franchisees to achieve agreed franchise recruitment targets
  • To present franchise business opportunities as a positive, exciting and realistic proposition
  • To actively manage business leads and convert opportunities into franchise sales
  • To develop an objective selection process that recruits the most suitable & competent people
  • To make sound judgements in the selection process that result in successful franchisees
  • To operate a selection process that constantly complies with legislation and in line with the BFA code of conduct
  • To develop a robust recruitment and selection process that is consistently applied group wide and present creditable candidates to the Approvals Committee.
  • To work closely with external partners to deliver a recruitment process that works seamlessly
  • To organise and manage Discovery Days with the support of other team colleagues
  • To manage the recruitment administrative process and systems accurately and efficiently

Key Responsibilities:

Sales Management

- Generate sales by proactively creating and relentlessly chasing up leads

- Create informative and engaging presentations of the BMF franchise opportunities

- Present comprehensive and powerful business case studies to prospective franchisees

- Deliver strong sales pitches that influence audiences positively

- Consistently convert business leads into sales

Business development

- Develop an annual plan to support the achievement of agreed budgets

- Actively support Master Franchisees to recruit new franchisees in line with agreed targets

- Organise events and activities to promote the BMF business

- Build relationships both inside and outside the network to cultivate new business

Recruitment and Selection

- Develop a recruitment strategy to attract the best talent to the BMF franchise

- Design a criteria-based selection process that identifies the key attributes of strong franchisees

- Operate a robust selection process to ensures the recruitment of capable franchisees

- Evaluate the effectiveness of selection methods and continually improve the process and systems

- Liaise with operations to recruit franchisees for re-sale opportunities

Process control

- Continually monitor and improve systems to ensure they run smoothly and efficiently

- Maintain the accuracy and timeliness of all administration relating to franchise recruitment

General Responsibilities

- Be a role model leader for the brand, people and business

- Be a responsible manager accountable for delivering own part in the overall result

- Value diversity and support and your team members to achieve the business goals

- Fully embrace the company vision, philosophy & values

- Continually monitor and improve systems to ensure they run smoothly and efficiently

- Maintain the accuracy and timeliness of all administration relating to franchise recruitment

Experience & Knowledge:

  • Minimum 3 year’s sales management experience
  • Franchise requirement and business development experience
  • Knowledge of general franchising processes and systems
  • Able to manage your time effectively and be exceptionally well organised, whilst always maintaining a meticulous attention to detail.

Desirable Capabilities:

  • Business Marketing Degree
  • CIM Level 5
  • General knowledge of the health and fitness sector
  • Market-leading salary and commission package (% of sales), plus you and a friend or family member will be given complimentary BMF membership

To apply, please send your CV and covering letter to 



BMF offers employment opportunities to ex or serving members of the Armed Forces who are looking for a new challenge. We are a nationwide fitness provider and run over 500 classes per week in 140 cities around the UK. We offer our Instructors both full time and flexible part-time employment with excellent career opportunities.


Want to work with the leaders in outdoor fitness but do not hold a fitness qualification? BMF recognise Study Active as a learning provider that provide quality courses for the fitness industry. 

Study Active offer both the Level 2 Fitness Instructor, and the Level 3 Personal Training qualification and are CIMSPA and REPs recognised.

With a mix of blended and online learning, you’re able to progress at a rate that suits you – fitting in around other commitments. A fast track option is also available for those who are looking to get qualified quickly.

Once you’re qualified, come back to us and we’ll put you through our application process to work with Be Military Fit.

For more information on available courses and funding opportunities, please complete the registration form and Study Active will be in touch.

Study Active