ABOUT US

ABOUT US

BMF is the first in military fitness and the leaders in outdoor training.

We incorporate the latest military methodology combined with cutting-edge training programmes to deliver results-driven workouts in the great outdoors and create the strongest community in fitness. 

With 100+ locations in the UK, we are the largest outdoor fitness company in Europe. With our new franchise model, we are well-positioned to dominate the global fitness market.

WHY BMF?

WE'VE GOT HISTORY

Born and bred out of British Military Fitness, we’ve been changing lives since 1999. Be Military Fit is co-owned by Bear Grylls and Chris St George (fellow former soldier and entrepreneur). 

It was the military’s core values of endeavour and camaraderie that drove Bear and Chris to purchase British Military Fitness, which they subsequently rebranded as Be Military Fit. Bear also used BMF training programmes extensively when he was a soldier with 21 SAS.

"Our vision is to use the outdoors to develop resilience for life and highly effective practical strength and fitness. Outdoor training, natural light, fresh air, and community-based fitness is a powerful combination for all-round physical and mental health.” - Bear Grylls.

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OUR TEAM

The BMF team is comprised of UK's most experienced military leaders, fitness professionals, athletes and exercise scientists, all dedicated to the research and development of the BMF workouts.

Under the guidance of co-owners Chris St George and celebrity adventurer, Bear Grylls, BMF will dominate the global fitness market for outdoor spaces. 

MEET THE TEAM

IN COLLABORATION WITH

Be Military Fit is proud to work in collaboration with some of the world’s leading businesses, institutions and charitable organisations to deliver the best experience for our members and to deliver on our commitment to support veterans and their families. Our partners have enabled us to remain in sync with the latest military methodology and scientific trends in the fitness market, to better promote community and environmental initiatives, equipment and support our franchisees and members, and to develop a strategy for supporting military leavers.