BMF is the first in military fitness and the leaders in outdoor training.
We incorporate the latest military methodology combined with cutting-edge training programmes to deliver results-driven workouts in the great outdoors and create the strongest community in fitness.
With 100+ locations in the UK, we are the largest outdoor fitness company in Europe. With our new franchise model, we are well-positioned to dominate the global fitness market.
Born and bred out of British Military Fitness, we’ve been changing lives since 1999. Be Military Fit is co-owned by Bear Grylls and Chris St George (fellow former soldier and entrepreneur).
It was the military’s core values of endeavour and camaraderie that drove Bear and Chris to purchase British Military Fitness, which they subsequently rebranded as Be Military Fit. Bear also used BMF training programmes extensively when he was a soldier with 21 SAS.
"Our vision is to use the outdoors to develop resilience for life and highly effective practical strength and fitness. Outdoor training, natural light, fresh air, and community-based fitness is a powerful combination for all-round physical and mental health.” - Bear Grylls.
The BMF team is comprised of UK's most experienced military leaders, fitness professionals, athletes and exercise scientists, all dedicated to the research and development of the BMF workouts.
Under the guidance of co-owners Chris St George and celebrity adventurer, Bear Grylls, BMF will dominate the global fitness market for outdoor spaces.